When Entrepreneurial Spirit meets Artisanal Waves

Jarin Salsabil Samiha (Junior, BBS), a young dreamer, full of courage and a passion for creativity, always aspired to build something of her own. Her brainchild, Aharsi, turned her entrepreneurial vision into a thriving and esteemed artisanal enterprise known for crafting timeless pieces of sharee, shawls, and kameez. 

After her SSC examinations in 2020, a simple desire to do something ‘creative and meaningful’ grew into a bigger mission. It was through sustainable fashion reviving Bangladeshi craftsmanship and supporting local artisans. Taking this new path came with its own set of challenges. She describes Aharsi as a platform that celebrates heritage, supports ethical production, and represents the beauty of slow fashion. Her vision has evolved from creating products to creating impact.

Restarting in 2021 marked a new dawn for Jarin since losing her original page of 5,500 followers meant rebuilding from scratch. From investing in promotions to organising photo shoots, the journey was tough. Today, Aharsi’s page has 53,000 followers and recognition from six national papers, including Jugantor, Somokal, Prothom Alo, and multiple online features. Aharsi has also reached customers worldwide.

Aharsi’s crafts exude authenticity. From designing every piece and cutting the wooden block (dais) herself, to selecting nature and festival-inspired colour palettes, and working closely with the craftsmen, she persists in contributing and valuing them, saying, “They carry generations of heritage through their hands”. Her designs blend traditional Bangladeshi art with modern fashion, and her hands-on work, supported by her family, has helped her grow her business.

Reflecting on her journey, she recalls that opening the display store at Shaptak Square made her feel her hard work truly paid off. She advises young entrepreneurs,

“If you believe in your work, keep going, ignore the noise and stay true to your vision, your persistence will speak as success on its own.”