Nobanno Utsab 2025: Revival of Bengali tradition at BracU
“Nobanno Utsab 2025” arranged by Brac University Marketing Association (BUMA) took place on 15th December, breathing life into a monotonous campus routine. The event was sponsored by মিঠাই with উনুন রেস্তোরাঁ as the food partner and The Financial Express as the media partner. The festival commenced at 9 am and continued till the evening with a plethora of stalls, cultural performances and esteemed guests creating first hand experiences for the young generation to know more about Bengali history, tradition and heritage.
The campus beamed with excitement from the very beginning as students entered the gates dressed in traditional attire, ready to celebrate the Bengali harvest festival with traditional folk songs, dance and pithas. There were stalls of different kinds of pitha, traditional sweets,fuchka and bhelpuri. While most people were intrigued by the live pottery making and a nobanno themed photobooth, lifestyle shops and flower shops were also a great addition. Moreover, the students thoroughly enjoyed the storytelling of our poets Rabindranath Tagore and Kazi Nazrul Islam through the bioscope as it was the first time for many of them.
Among those present at the event was Syed Far Abid Hossain (Associate Professor, BBS), who emphasized the importance of such initiatives, stating how such events are essential to connect the younger generation with Bangladesh’s history and cultural roots. More guests such as actress and content creator Ruqaiya Jahan Chamak, echoed similar sentiments, mentioning, “It saddens me how many are unaware of Taalpatai Shepais now” and agreed how such events reconnects youth with heritage. K. M. Auvik Jamil (Founder, “Jamdani – The Story of Handloom Jamdani”), highlighted Jamdani as a living part of Bangladesh’s history rather than just a business.
As the festivities came to an end, many cultural performances added colors to BracU’s auditorium. Puppet dances, traditional songs and folk music took place to show the beauty in the changes of season in Bangladesh. Many student-led music band and dynamic dance groups energized the atmosphere, making the celebration lively and engaging. The festival concluded with tokens of appreciation to the guests, marking a warm goodbye.
